Relationship. Engagement. Intelligence.
Your contacts know people. Your AI remembers why they matter.
REI Agent uses the FORD method to track what makes each relationship unique — then generates follow-ups so personal your sphere thinks you wrote them yourself.
First 25 agents lock in the founding rate for life.
The Problem
Your CRM tracks deals.
It forgets the relationship.
You know your client's daughter just started college. Their spouse coaches little league. They dream about retiring to the coast. But your CRM only sees “lead” or “closed.” That human context — the reason people refer you — gets lost in spreadsheets and sticky notes.
The FORD Method
Four dimensions of every relationship
FORD is the proven framework top producers use to build referral-generating relationships. REI Agent makes it systematic.
Family
Kids, spouses, parents, pets — the people who matter most to your clients. AI tracks milestones and suggests timely check-ins.
"Sarah's son just graduated — send a congrats note with a local restaurant gift card."
Occupation
Career moves, promotions, business launches. Know what drives their professional life so you can connect and refer.
"Mark just made partner at his firm — that means they'll be looking to upgrade."
Recreation
Hobbies, sports, travel, passions. The things that light people up and create genuine connection.
"The Johnsons are training for a half marathon — share that 5K charity run invite."
Dreams
Retirement plans, bucket list items, long-term goals. Understanding aspirations builds trust that lasts decades.
"They've been talking about a lake house — send that Wintergreen listing."
How It Works
From contact to client in three steps
Sync your contacts
Connect your Google or Microsoft account. REI Agent imports your sphere and starts building FORD profiles from existing data.
AI enriches relationships
As you log interactions, AI extracts FORD context automatically. It learns what matters to each person — without you typing notes.
Personal outreach, on autopilot
AI drafts follow-ups referencing real life details. You review, approve, send. Your sphere stays warm. Referrals follow.
Everything You Need
One platform. No duct tape.
FORD Relationship AI
Structured extraction from every interaction. Completeness-gated — AI never fabricates personal details.
Native CRM
Google & Microsoft contact sync, FORD cards, deal Kanban, and relationship health scoring.
AI Follow-Ups
Drafts that reference real life details — kids, hobbies, career moves. Review before send, always.
Luxury Agent Website
Custom-branded Astro site with IDX search, listing pages, and lead capture built in.
Marketing Automation
Blog, social, newsletter, and ad management from one dashboard. Content that sounds like you.
Fair Housing Compliant
Every AI-generated message passes through compliance filters. Describe the place, never the people.
“The agents who win don't have the most leads. They have the deepest relationships.”
— The FORD Method, the framework behind REI Agent
Pricing
Lock in the founding rate
The first 25 agents get lifetime access at $149/mo — half the standard price. Cancel anytime.
$149/mo
Rate locked for life
- Full FORD relationship AI
- Native CRM with contact sync
- AI-generated follow-ups
- Custom branded agent website
- Marketing automation suite
- Priority onboarding support
- Fair Housing compliance filter
$299/mo
Standard pricing
- Full FORD relationship AI
- Native CRM with contact sync
- AI-generated follow-ups
- Custom branded agent website
- Marketing automation suite
- Email support
- Fair Housing compliance filter
Cancel anytime. No contracts. Founding member rate stays locked as long as you're subscribed.
FAQ
Common questions
What is the FORD method?
FORD stands for Family, Occupation, Recreation, and Dreams. It's a relationship-building framework used by top-producing agents to create deeper connections with their sphere. REI Agent automates the tracking and follow-up so you never miss a moment.
Does AI send messages without my approval?
Never. Review-before-send is always on. AI drafts personalized follow-ups based on real FORD context, but you approve every message before it goes out.
What CRM does this replace?
REI Agent includes a native CRM with Google and Microsoft contact sync, deal tracking, and FORD relationship cards. Most agents can replace their existing CRM entirely. If you need advanced calling/texting, we offer a Power tier with GoHighLevel integration.
What's the founding member benefit?
The first 25 agents lock in $149/mo for life — that's 50% off the standard $299 rate. You also get priority onboarding and direct access to the founding team.
Is this Fair Housing compliant?
Yes. Every AI-generated message passes through our Fair Housing compliance filter. We describe properties and places, never people or demographics. This is non-negotiable.
Stop losing relationships to your CRM.
Join the founding members building their business on relationship intelligence, not lead volume.
Get Started — $149/mo